Indie Publishing For International Writers, Step 10: What Happens When The Sales Just Stop?

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Published by: dgaughran on 13th Jun 2011 | View all blogs by dgaughran

This is the final part of INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print.

I will be compiling all these steps into a free e-book for my blog-readers when I am done. It’s called Let’s Get Digital and is penciled in for release at the end of June.

STEP TEN: WHAT HAPPENS WHEN THE SALES JUST STOP?

All self-publishers experience a dip in sales. Every single one of them. Most will also experience a run where they sell nothing at all. It happened to me three days after my second release. My sales just died. Three days after a new release!

I sold nothing in the UK for a week – of either title – and I sold nothing in the US for four days. Then it picked up again. This happens. Sometimes it’s a reporting delay by Amazon, but sometimes nobody is buying your books, and sometimes it continues.

What do you do then?

Today's blog will show you how to look at your entire presentation in a dispassionate way, and reveals the greatest promotional tool available to any writer:

http://davidgaughran.wordpress.com/2011/06/13/indie-publishing-for-international-writers-step-ten-what-happens-when-the-sales-just-stop/

Comments

2 Comments

by SecretSpi 11 months ago

Congrats on finishing your series - look forward to the pdf! This, as usual, is really useful stuff. I think the key is to separate out which factors are within your control and which aren't. I'm a marketing consultant and one of my main clients is a major retailer - and it is incredible to see how much influence the weather has on their sales/visitor numbers, for example.
by dgaughran 11 months ago

Exactly. There are enough things under your control to be worried anyway. And if I am honest with myself, sometimes I am worried about the stuff outside my control as a distraction from doing a laborious task. It's not all peaches and cream. There's some heavy lifting too. Everyone's got to do it.

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