Website or not to website, that is the question...
I am slowly working through a list of possible agents to send my
opus too - and I have been reading up on the website of one of
them.
They speak of wanting to see that an aspiring author has already made efforts at self publicity (Not publication) because they're looking for someone they can market and can represent themselves well in an interview etc. Well, no issue with stage fright there as I'm always getting on TV and have done a tone of interviews, though most not broadcast as yet - but should I think about having a website/blog about me as an aspiring writer also?
Has anyone else done such a thing, and has it worked?
I imagine one would not publish extracts of great length or the work it's self, but presumably a few snippets and a sort of back cover blurb, and sort of 'this is how I do it' kind of articles?
What about a Facebook page?
They speak of wanting to see that an aspiring author has already made efforts at self publicity (Not publication) because they're looking for someone they can market and can represent themselves well in an interview etc. Well, no issue with stage fright there as I'm always getting on TV and have done a tone of interviews, though most not broadcast as yet - but should I think about having a website/blog about me as an aspiring writer also?
Has anyone else done such a thing, and has it worked?
I imagine one would not publish extracts of great length or the work it's self, but presumably a few snippets and a sort of back cover blurb, and sort of 'this is how I do it' kind of articles?
What about a Facebook page?


21 Comments
Personally I wouldn't water down your business resources. That's what's going to put bread on the table in the short/medium term.
Every published author I have Googled has their own website and many use both Twitter and Facebook in addition. I guess the reasoning is, the more you promote yourself, the more books your likely to sell and the more you sell the better for both the publishing house and you.
Sounds like that particular agent is after just a bit more.
And Wrath, yes, the publisher will have a marketing strategy to publicise your work, but it will almost certainly involve you and your shiny new website. They'll set up the local radio interviews, and the signings etc. but unless you're very lucky, they'll expect you to take care of the web stuff.
1) being able to show a possible agent/publisher that you know your way round the social networks. If you do that in the course of your day job - or say some leisure interest you're involved with - I'd suggest that's plenty; as someone says further up, you'll just be able to transfer those skills to promoting yourself as an author when you've got a contract.
2) being able to show a possible agent/publisher that you know it'll be needed. There are still writers who don't really 'get' it... (not to mention authors who don't have a website, which I find staggering). Even mentioning that you understand the need in a covering letter would be no bad thing.
3) promoting yourself as a writer, before you've got that contract. This is trickier, because in one sense there's not a huge amount to promote, unless you're a natural blogger about all sorts of everything. (And it's positively a bad idea, I'd suggest, to blog about rejections and other professional setbacks). I do also think it's not so necessary, though if you find a blog fun and rewarding it'll do you good when it comes to a publisher deciding whether your book's saleable, because there'll be your blog-readers as a core market. But a dusty-looking blog that hasn't been updated for months is worse than nothing, I'd suggest. As Joanna says, it's quite a commitment. Better to focus on Twitter and FB and being busy in a network sense, if that's a realistic proposition.
One possiblity is the group blog. Strictly Writing was started by a mixed bag of writers, and it's excellent. Group blogs take a bit of organising, but once it's up and running no one person has to take it all on, and its visiblity on the web is help a lot by having more traffic to and fro than a single blogger can easily generat.
Ro's point is interesting – and, to be honest, I'm much better at the face-to-face publicity than the web version. I just put my storyteller's imaginary hat on and pretend I'm not shy and retiring.
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