What Do You Want?

Published by: dgaughran on 28th Jul 2011 | View all blogs by dgaughran

Trying to get writers to agree on something is like herding cats. We are all passionate people. We have a tendency to flare up over minor disputes (especially online). And we can usually pen a tight argument for pretty much any position.

But I also think a lot of disagreements spring from the fact that we are all very different people, with different dreams, goals, and ambitions.

As such, what might be good advice for one writer could be bad advice for another. Especially if you are aiming for different targets.

So, what do you want?

It would be nice to sell a million books. It would be flattering to have every agent and publisher in New York clamoring for your signature. But it would also be nice to win the lottery.

Let’s talk about realistic goals.

I’m going to earn enough this month – my third month self-publishing – to cover most of my rent. Next month, or the month after, I might be able to cover the whole thing. That’s a realistic goal.

Before anyone gets too excited, my rent is quite low. However, that’s one less bill for me to pay. And the thought of book royalties covering it is immensely satisfying.

Maybe I’ll be earning enough in a couple of years to live off. Maybe not. But I think that’s something I can aim for. I don’t think it’s unobtainable. Not if I can keep publishing stuff that people seem to enjoy.

When I was younger, seeing my book in a bookstore would have been my #1 goal. While I would still get a kick out of it today, it has been supplanted by the dream of making a living from writing. In fact, it’s quite far down the pecking order of things I would like to happen.

More recently, getting a publishing deal – any deal – was all I was interested in. That’s no longer important to me either. I’m very happy working on my own. I wouldn’t be foolish enough to turn down a check with lots of zeroes, but it’s not something I’m actively working towards.

Because seeing my work in bookstores and getting a publishing deal are not important to me, self-publishing makes perfect sense. My primary career goals at this moment are financial, and I believe that self-publishing affords me the best opportunity to make a living from writing. There’s no question in my mind about that.

You may well be different. You may dream of being taken on by a super-agent, of hobnobbing with editors, of author signings, of being on a publisher’s table at a conference, of getting a review in Kirkus. I don’t. Those things aren’t important to me. Some of them might be nice, but I’m not working towards them.

Decide what your dreams are. Decide what’s important to you. Then set a series of obtainable goals – that you can work towards – that will bring you closer to your dream.

I would like to earn enough from writing so that I don’t have to worry about money. That really wouldn’t take much. I’m pretty low maintenance. I would like to travel quite a bit – that’s pretty much the only thing I do spend money on, outside of seedy bars – but aside from that, my overheads are pretty low.

But money is only one aspect of what I want to achieve. I also want to write lots and lots of books. There are so many stories I want to tell. I’m sure you know the feeling.

My problem is never finding ideas; it’s finding the time, the discipline, and the right words to execute them well. And there are some ideas that I’m not ready for yet, and they are waiting in my little notebook for me to improve.

I’m under no illusions. I think I can write a good story. But I also think I have a lot to learn about the craft. I can see areas where I can improve. Lots of them.

I would also like to expand the scope of what I write. I want to learn more. I want to grow as a writer. I want to improve with every title I publish. I want to push myself.

I also want every title I publish to be a quality title. I’m not just talking about the writing here. I want good covers, good editing, good formatting – I want to be proud of the work I put my name on. I want the story to be satisfying to readers. I want readers to really want to read more of my stuff after they finish one of my books.

I don’t just want to take their money and run. I would much rather sell 5,000 copies each of 20 books than sell 100,000 copies of one book and a handful of the rest. I’d like to know that I found my audience and kept them.

My goal is to publish lots of different stories and lots of different novels in quite a few different genres. I think that’s achievable. And if I work really hard, maybe some of them could be great. Time will tell.

There is a happy symbiosis here. If I work hard at the craft, if I only publish my best work, if I present it all professionally, and I publish lots of stories and novels, then that gives me the best possible chance of making a living from it.

Right now – for me – self-publishing is the only viable path I can see to achieve those goals. That may not always be the case. This business is changing so rapidly that no-one can say with any confidence what it’s going to be like in five years.

There will be more people reading e-books. Some publishers will probably go out of business. But, there are so many variables that we can’t say for sure if the business conditions for self-publishers will be more or less favorable in the future. My gut says that they will be more favorable, but nobody can be certain.

And maybe my goals will change. But for now, I’m very happy with the path I have chosen, and the opportunities it give me.

In a couple of months, I will release my first full-length work of fiction. It will also be the first time I attempt a higher price point – $4.99.

I think I can justify it. It’s an epic historical, it took a very, very long time to write (in particular, to research), it’s long (around 120k), and I think the genre can handle higher price points.

On top of that, I will have a few other titles at lower price points, so that readers have a cheap “in” to my work. If they like the way I write and the stories I tell, I don’t think they will balk at paying under five bucks for a meaty novel.

If it sells well (at $3.49 royalties per copy), I will move a little closer to the dream of supporting myself.

Now, it may not. It may be priced too high. And there is some evidence to suggest that historical fiction readers haven’t started making the switch to e-books yet. But I won’t know unless I try. And I can always drop the price, because I am in complete control.

It will also be the first book that I do a print version for, which is very exciting (and maybe I’ll try and get it into one bookstore in Dublin, just for kicks).

I know what I want: to earn enough so that I never have to worry about money. Maybe that’s pie-in-the-sky. But I also know what I would be very, very happy with: supporting myself from writing.

Maybe that’s a little more achievable. It may seem far away right now, but I just have to break it down to tangible steps. Like paying the rent by October. Releasing my historical novel before then would help.

It’s written, but it needs work in places (a lot in some). But I think I can get that done in two months. I have a realistic, achievable goal with a clear plan of action. I may succeed, I may not, but it’s in my hands.

What do you want? How are you going to get it?

Comments

8 Comments

  • panther
    by panther 10 months ago
    I agree
  • Old Fat Prop
    by Old Fat Prop 10 months ago
    Ahh Dave, You see, you have the hindsight of quite a few years of experience before you embraced the growing phenomenon of self publishing.

    Your hard earned experience has improved your chances for success by giving you a practical knowledge of what can and cannot be realistically acheived.

    and I envy you for that experience.

    there sits not me.

    I have this "something" and although almost everyone with a pulse tells me that it is good, I lack the skills to get it to market. I am chasing an agent and given that I have two pubs already interested in my "something", I am astonished to discover that agents haven't responded to my request that they share the procedes.

    So just as your experience has lead you to self pubbing, my experience tells me that it always pays to hire professional help in matters where you lack experience. This goes right across the spectrum from home electrics to high explosives.

    Sometimes however, that expertise cannot be obtained, as in my own case with an agent.

    So given the parameters of the publishign game, I will join combat with the pubs, pick one, Join the SoA and get the contract reviewed, and then decide on if that will give me what I want from this "something".

    The marketing aspect is what terrifies me the most and I think that is what you pay a pub and an agent for. Self marketing? Being nice to people either on line or in person? errr big, big ask for me. Farcebook? Twitter? my own webpage?.....

    The bell curve or a straight parabola? Will a pub/agent increase my sales by more than the cost of their services than if I self published?


    The self pub thing is in the frame but it is in the present guise of a reserve parachute.

    "when all else fails"......

    but I read every word you wrtie on it.

    Regards, and thanks,
    OFP
  • dgaughran
    by dgaughran 10 months ago
    Hey OFP,

    I didn't have that much experience before I self-published.

    Sure, I had been writing seriously for about five years, but I only had two publishing credits - short stories - only one of which I actually got paid for.

    That's the level of "hard" experience I had. Aside from that, I spent 18 months querying and learned as much as I could about the business in that time. But that's it.

    Essentially, I was just another unknown, unpublished writer.

    You have very valid reasons for being reticent about self-publishing.

    It won't suit everyone, and every writer will have different goals. I think self-publishing is the most likely path to help me achieve my particular goals. But, I could be wrong.

    And it may well be very different for you and everyone else. I think each writer really needs to find their own path. They need to define their own realistic, obtainable goals, and set steps to work towards those.

    If you are pursuing the traditional path, that may mean improving your novel until it's ready to be submitted to agents or publishers. It may mean reworking your cover letter so those pages get read. It may mean improving your opening so that they request the whole thing.

    I guess what I am trying to say is that it's not a good idea to set a goal as: I want a six figure, three book deal from HarperCollins.

    Whereas, I'm going to research a bunch of agents, draw up a list of 30 that would be a good fit, and I'm going to query 10 of them next month - that's an achievable goal.

    Or if you are getting a lot of partial requests, but no full requests, your goal should be: I'm going to take apart my opening chapters, I'm going to make them more enticing, I'm going to look at my whole submission package - road test the whole thing on some beta readers - make sure every component is as good as it can be, and I'm going to get a request for the full manuscript.

    I think that's an achievable goal.

    Decide what you want. Set your own goals. Come up with a plan to work towards them.
  • Debi
    by Debi 10 months ago
    This is an interesting link re the need for marketing. http://futurebook.net/content/i-publish-therefore-i-am-invisible
  • dgaughran
    by dgaughran 10 months ago
    That was an interesting article Debi, and a fair and realistic summation of the biggest part of the self-publishing struggle: getting you and your books noticed. It's really hard. There are almost 1 million items in the Kindle Store.

    There was an old adage that half the money you spend on advertising was wasted, but you never knew which half. I think it's similar in book promotion. We are all trying things with Twitter, and Facebook, and blogging, and Goodreads, but we can never really say what has sold us books and what hasn't.

    The only thing we can really say for sure is that doing nothing probably doesn't help :)
  • Spangles
    by Spangles 10 months ago
    OFP, if I understand you correctly, an agent won't help you to market your book. Their job is to sell it to a publisher and to get the best possible terms for you. The publisher's job is to produce and market the book, but they will expect you to help in whichever way you ca in getting it known to the general public. If you self-publish, you are on your own in terms of marketing. As the link provided by Debi shows.
  • dgaughran
    by dgaughran 10 months ago
    I think all authors are expected to do some level of promotion these days. But it's certainly true that if you self-publish, ALL of the burden to promote the book will fall on your shoulders.

    If the idea of any kind of marketing or promotion makes your toes curl, then maybe self-publishing is not the right path for you.
  • Old Fat Prop
    by Old Fat Prop 10 months ago
    I have been helped by several kind people here to realize that going with a traditional agent/publisher arrangement that they organzied most of the marketing or at least pump start things by linking with their existing titles on the on-line stores whether it is a print or an E title.

    If that route closes for me then I will have to grind my way through the self pub/ E marketing path.
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