What’s in a name?
I just wanted to share this.
Some years ago I had to take an examination so that I could say I was qualified in a particular project management process. In the exam I had to specify the process, believe it or not, of getting a book published. A combination of my lack of respect for these pretentious box ticking processes and the subject matter being close to my heart led me to try to make my answer entertaining. Therefore I named the printer "Inky Hands" and the accountants "Takemore - Cash". Not entirely sober and serious, but neither am I. It seems to have worked as colours flew while I passed the exam and can now say I am a PM2 Practitioner. Whoopeedoooo.
Anyway, the way I make my living is by resolving technical and management questions for law firms when their IT clients sue each other and they don’t have a clue what they are suing each other about. It happens a lot.
I recently have come up against a firm of solicitors that I had never heard of before. Now when you are against a firm they always appear difficult, unpleasant and objectionable. That is as certain as Christmas. But this lot are called "Wright - Hassell". Really.


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Plus a sofa place called The Sofa King, who managed to get away with a billboard containing a photo of a sofa with the slogan 'Sofa King Good'.
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