You Never Know When Your Promo Seeds Will Blossom
There is an old adage that half the money you spend on
advertising is wasted but the problem is you never know which half.
I think with social media the percentage which is effective is more
like 10%.
I see it like a farmer scattering a mystery bag of seeds in a wide open field. You don’t know which ones will take, and which will get eaten by birds. And you never know when they will blossom.
Like many self-publishers, June has been a tough month for me. Amazon’s Sunshine Deals (where they discounted 600 Big 6 bestsellers to between $0.99 and $2.99) just killed my sales. By the time it kicked in fully a few days into the month, my sales had more than halved.
However, this weekend, a four-pronged promo assault pulled my sales out of the fire. What happened? How did I achieve this?
Read today's blog post to find out:
http://davidgaughran.wordpress.com/2011/06/20/you-never-know-when-your-promo-seeds-will-blossom/
I see it like a farmer scattering a mystery bag of seeds in a wide open field. You don’t know which ones will take, and which will get eaten by birds. And you never know when they will blossom.
Like many self-publishers, June has been a tough month for me. Amazon’s Sunshine Deals (where they discounted 600 Big 6 bestsellers to between $0.99 and $2.99) just killed my sales. By the time it kicked in fully a few days into the month, my sales had more than halved.
However, this weekend, a four-pronged promo assault pulled my sales out of the fire. What happened? How did I achieve this?
Read today's blog post to find out:
http://davidgaughran.wordpress.com/2011/06/20/you-never-know-when-your-promo-seeds-will-blossom/
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