The Word Cloud

This week, I've sent out 42 (there must be a reason for the number) letters with storytelling brochures to local schools and organizations.  I've also received several bookings, and some enquiries about future bookings.  None of these came via the brochures.  In each case, they were either via a personal contact or a personal contact with a satisfied customer.  

In reality, most of the people who received brochures would have to approach budget holders before they replied, so it's too early to tell if they will produce bookings.  But it did make me think - the actual customers had to face, and climb over, that same budget hurdle - and they did so in hours.

This storyteller is going on the politician's handshake trail from now on.  I am going to become so nice to know that people can't resist making a booking.  And the reason that I have posted this?  Because I think that much the same applies in the publishing world.